"Event and experiential marketing—along with brand websites—continue, even in a pandemic that’s sharply limited gatherings, to lead other advertising and marketing channels in terms of effectiveness and value to consumers" ~ Event Marketer, Event Track Report 2021
Virtual Events can help you achieve your event objectives, meaningfully inspire your audience, and accomplish your business goals.
In 2020, event and experiential marketing groups quickly adapted to global challenges by creating virtual and digital events. During the first quarter of 2021, 70%+ of brands reported implementing online meeting options for communicating with audiences, customers, partners and stakeholders.
Going forward, a brand's ability to tailor products and services, marketing messaging and experiences will be crucial. The fact is virtual/digital events differ in many ways from in-person meetups and events. Virtual events go far beyond showcasing your products or services to your attendees; they create a memorable brand experience while capturing important customer insights. Even after an event is over, participants continue to reap benefits.